I’d like to adequately express how much the WordPress book blogging community means to me, so suffer me while I warm up to it. I readily admit I’m the long-winded sort, even when I have an important point.
In this day and age of social media at the center of an author’s career, there is much to reconcile, and there are times I wrestle with keeping a proper perspective. On the one hand–and you’d think this to meet me in person–I am ridiculously extroverted; I have what author, Pat Conroy, labeled the “Southern sickness” of assuming everyone I meet is my best friend, yet on the other, I am intensely private. I don’t like showcasing myself because it feels like grandstanding, and quite frankly I’m not impressed with myself to the point that I think I have anything of significance going over any other writer. We are all of us playing a long-game, making our own way in our chosen field. But sometimes it seems that one has to have an elevated sense of oneself in order to promote one’s work as an author. There’s a fine line these days, and it’s the one thing I didn’t realize going into “being” a writer. I’m probably like many people in their 50’s. We were the generation who woke up one day to discover the entire world was online and all over social media. When that realization dawned on me, it was a major hustle to catch up.
Then there is the concern of reconciling novel-writing as art and publishing a novel as a business. Once upon a time–as little as twenty years ago–authors wrote books and turned them over to their publishing house to promote. If they had an audience to justify a book tour, the publisher paid for an author to travel from book store to library to book club to meet readers in person. This is still done, but on a small, discerning scale primarily intended for authors who have wide name recognition. As for authors with a small or independent press, when it comes to a book tour, it’s all out of pocket because they’re essentially on their own. Because book publishing options have opened up and there are now thousands upon thousands of authors in the race, the effort is geared toward keeping abreast of the tide and waving one’s hand above the noise. What’s more, in this day and age, the lion’s share of promotion falls to the author and is not only about promoting a book; authors have to promote themselves.
I’ve been torn over this for a while, now. I’ve limited myself in self-promotion by only going so far. I’ll take the opportunity here to add to Conroy’s definition of Southern sickness: friendly as we are, Southerners are an unflashy lot given to personal discretion. Too much going on about oneself is succinctly considered bad form.
I see it all on social media. People post all sorts of personal information from their family to their lifestyle to their political views. I’m not passing judgment, just making an observation, but I do know that too much online, personal information can put one in a vulnerable position and lead to an unintended consequence. It’s the downside of social media and it’s a struggle to strike a manageable balance.
So, how does an author effectively promote their book while striking a healthy balance? And whom should an author trust?
Which brings me to another consideration: There are the legions of online, profiteering book promotion businesses that have cropped up as a result of the book publishing boom. It’s staggering to me and hard to wade through the miasma to discern who is and is not reputable, while an author is hustling for literary recognition and book reviews. Authors need exposure for their releases, but who to choose within a reasonable budget?
Which brings me around to the WordPress book blogging community ( I told you I’d work my way to my point.)
I am humbled and proud to have aligned with the book bloggers here. I believe the book bloggers I’ve met on WordPress are as fine as they come. I stand in awe of Sally Cronin of Smorgasbord. Through Sally, I’ve met Olga Nunez, Michelle James, Robbie Cheadle, Teagan Geneviene, Rosie Amber, DG Kaye, and Chris the Story Reading Ape to name but a few. I stand in awe of each bloggers’ deft handling of content, organizational skills, dedication, professionalism, and magnanimous spirit. I recognize you all as passionate people involved in the book world for all the right reasons. Your impact upon many authors’ careers is nothing short of significant.
At long last, here is my point:
I thank each of you who has featured my books on your blog for including me in your esteemed fold. Your support of my career is a force that sustains me, and I remain so very grateful.