Launching A Book Is Like A Wheel

It seems to me the release of a novel is like a wheel with its own life span. Though the elements that get a book out in the world happen in linear fashion, it feels as if they happen at once. This is what readers might not know as they read a book. There is a lot that goes into a book release. Within the time frame of getting my third novel, Mourning Dove, signed until its publication, it seemed every move I made was urgent, even though I knew, when I signed the contract, that Mourning Dove’s release was a year and a half away.
It all begins with a book’s contract negotiation. Promotion starts immediately, once the writer signs the contract. There is the business of sharing the news that a contract has been signed on social media to garner interest that the book is coming, that it will be winding its way from draft to print. And it is a winding way. What made Mourning Dove different for me is that when I signed the publishing contract, I had a literary agent. Because this wasn’t the case with my first two books, I didn’t know what to expect.
From the onset, my agent got to work. We talked about Mourning Dove’s genre, my brand as an author, whether to hire a publicist, which book festivals to submit to, which contests to enter, my presence on social media—all of this was planned once my editor sent me my publishers’ schedule. Because what a writer is doing pre-release is securing a foundation. A writer must know where they’re going and when. One has to create a launch pad well in advance of a book’s release that matches their publisher’s schedule. After the book has been edited, which in Mourning Dove’s case hinged on my editor’s schedule, and took three rounds, during six weeks, a writer waits for the advance review copy. There are magazines, contests, and online journals to submit to, each with their own schedule. A writer has to create their own schedule to keep track of what’s happening and when.
Once I had the advance review copy of Mourning Dove, I sent it to four well-known authors and two prestigious book magazines, in pursuit of book blurbs to appear on the finished book. Next came the selection of Mourning Dove’s book cover, which began with my written vision and went to my publisher’s art department and ended with the final version.
Once I had Mourning Dove’s book cover, I got to work in preparation for marketing. I had business cards printed with my website and contacts, post cards and bookmarks made with Mourning Dove’s cover and description. I created a glossy “one-sheet” with the book’s cover, its ISBN, Mourning Dove’s release date, my author bio, three book blurbs, and sent it to endless independent book stores, telling them that Mourning Dove was available for pre-order, and that it would be distributed through Ingrams. I joined the Southern Independent Booksellers Alliance in tandem with my publisher, since Mourning Dove is set in the South, and my brand is that I am a Southern writer, being, as it is, that I grew up in Memphis.
As Mourning Dove’s launch date drew near, I reached out to more magazines and book bloggers, then scheduled a book launch event. I sent invitations to the launch, and word to my local newspaper requesting they send a photographer out for coverage. Once Mourning Dove was out in the world, I continued to distribute my one sheet, and still do, as time allows. I remain engaged in social media daily about Mourning Dove, and as I do, I support other authors.
Mourning Dove was released one month ago today, and I continue to promote it daily. I will be travelling to book events starting next month, with an eye toward doing as much in person as possible. I am reaching out to book clubs and speakers’ organizations. I believe eye-to-eye contact with readers makes a difference, and it is my sincere honor and privilege to speak with any I meet. My travel schedule has already taken me into 2019, and I have Mourning Dove submitted to 2019 book festivals, from whom I am waiting to hear. There are book award contests I’ve entered that announce awards for books published in 2018, in the year 2019.
In the meantime, I have another release coming on November 1st of this year. Currently the wheel is turning for this. It is a novella; one of four novellas in a book titled A Southern Season—each novella set in the South, and promotion began six months ago.
When you hear writers say that writing is a full-time job, it’s because it is. Each release has its own life-span, which begins with a sense of urgency and continues as long as the author is willing to work it. But the good news is if an author has a backlist, all effort put into each release aids and abets the life of the backlist. In my mind, each release is an independent wheel that helps drive a writer’s career forward.



The Query that Got me my Agent

Dear Readers,

I recently signed a contract for representation with The Seymour Literary Agency, and am thrilled to be working with the agent, Julie Gwinn. Already she has altered the dynamic of my days; once the contract was signed we accepted an offer from Firefly Southern Fiction for the June, 2018 publication of my third novel, Mourning Dove. I like to keep my posts here streamlined and to a helpful point. In the spirit of this, I will get right to it and share the query letter I sent to Julie Gwinn last November. This query letter went through many revisions, in my attempt at succinctly portraying the arc of the story. I queried many  agencies, in spaced rounds of eight at a time, and adjusted as responses came to me. I found that the most difficult task in writing my query was to get to the crux of the story as clearly and briefly as possible. One does not have the luxury of rambling in a query letter, and I’ve heard it said that the first paragraph is crucial; that one needs to open with title, word count, and genre then segue to a hook, followed by an author bio.

Below is the query from which I received multiple requests for my manuscript. Each agency has its own requirements of what they’d like to see: synopsis; first ten pages; first twenty five; first three chapters, whathaveyou. It is imperative to follow each agency’s guidelines to the letter.

For those of you seeking representation, I hope you find my query letter informative. There are many ways to construct an effective query; this was mine!





I am seeking representation for my third novel, MOURNING DOVE, which is an 83,000 word, literary fiction story set in the opulent South, where everything glitters, but is not gold. MOURNING DOVE is told in the voice of younger sister Millie Crossan, as she reminisces about growing up in the Deep South with her charismatic brother, Finley, in post-civil rights Memphis, where society inexorably clings to its deep-seated nuances, while times are changing around them. Millie’s sanguine mother, Posey, is the queen of denial. She is of the era many view as the last of the Southern belles, and her devotion to upper class appearances keeps a tight lid on the cauldron of family turmoil as it seethes and suppresses expression through the events that lead to Finley’s death. Millie leads the reader through the ways of the South: its private schools, debuts, and relationship with the domestic help. It portrays a bond between siblings and a common family dynamic that is experienced individually by characters with admirable intent, but who are subject to their own culturally influenced hubris.

I know well of which I write, for I grew up in Memphis and have maintained a life-long love affair with its complexities, which I brought to the commitment of writing MOURNING DOVE. I am the author of two books: A Portal in Time, and Dancing to an Irish Reel, which is a 2016 Readers’ Favorite and a 2016 finalist in the Kindle Book Awards. Both books were published by Vinspire Publishing. I have invested joyously and heavily in my author platform via book signing appearances, public speaking engagements, and social media. I am a consistent contributor to magazines, including The Dead Mule School of Southern Literature, Southern Writers Magazine and Celtic Life International, and my first person narratives are published regularly on the online Irish community, The Wild Geese. Five times, I have contributed to the Chicken Soup for the Soul book series. In 2013, my short story entry won the runner-up position in the San Francisco Writers Conference’s contest, and it is this piece that I turned into MOURNING DOVE. I was a finalist in the conferences’ 2014 contest, and the epilogue of MOURNING DOVE was published as a short story in Southern Writers Magazine’s Best Short Fiction 2015 edition. Currently, I am writing my fourth novel, which is contemporary fiction set in the South. As for my future goals, I intend to write contemporary and literary fiction as best as I can, for as long as I can. It is my hope that you will be interested in reviewing the full manuscript of MOURNING DOVE, and I thank you so much for your time.

Respectfully yours,



Claire Fullerton


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