Book Release!

An uplifting, modern day love story written in au currant language that will delight romance readers and more. Author Carol Van Den Hende keeps the reader engaged throughout the story of twenty-seven-year-old Orchard Paige, a beauty industry marketer who hopes to land a job through her company that will give her the chance to work in China, the land of her deceased mother’s ancestry. Orchid perseveres in the face of her unhealed wounds concerning her parents’ tragic death, even as she intends to work with the attractive, Phoenix, who runs a nonprofit organization aimed at supporting veterans with post-traumatic stress disorder. The author’s knowledge of marketing is informative and impressive, and her taut portrayal of the push and pull of attraction on the road to the eventual allowance of love will keep the reader rooting for Orchid’s happiness with page-turning, even-handed pacing. A heartwarming story full of hope and the promise of happy endings, Orchid Blooming will appeal to lovers of urban fiction and multi-cultural fiction.

A childhood tragedy followed her into adult life. Will she ever claim real happiness again?

Kind and generous, twenty-seven-year-old Orchid Paige will never forget that day. Living as best she can after witnessing her parents’ fatal accident, the beauty industry marketer yearns to win a promotion to China to connect to her mom’s ancestry. But with competition fierce, she despairs she’ll never make the grade… until she meets an encouraging man who makes her feel safe despite her usual distrust.

After Orchid convinces the handsome entrepreneur to let her gain experience at his nonprofit project, she’s determined to keep their relationship professional and ignore their powerful attraction. But when working on his military ad campaign for veterans triggers her own unresolved PTSD, she fears her confident mentor may be too good to be true even if she could trust him with her heart.

Can she conquer her vulnerabilities before she loses her chance at forever?

Orchid Blooming is the captivating first book in the Goodbye, Orchid women’s fiction series, and can be read as a standalone. If you like complex characters overcoming trauma, heart-warming stories, and compassionate connections, then you’ll adore award-winning author Carol Van Den Hende’s emotionally satisfying page-turner.

Carol Van Den Hende is the award-winning author of “Orchid Blooming” and “Goodbye, Orchid” which are inspired by wounded veterans and have won 20+ literary awards, including the American Fiction Award, IAN Outstanding Fiction First Novel Award, and 2020 Royal Dragonfly for Disability Awareness.

Buzzfeed, Parade, and Travel+Leisure named “heartwarming, heartbreaking” Goodbye, Orchid a most anticipated read. Glamour Magazine recommended this “modern, important take on the power of love.” The International Pulpwood Queens, selected Goodbye, Orchid as a 2022 Bonus Book-of-the-Month.

Carol’s mission is unlocking optimism as a writer, speaker, strategist, Board member and Climate Reality Leader. One secret to her good fortune? Her humorous husband and twins, who prove that love really does conquer all.

Please sign up for Carol’s newsletter at carolvandenhende.com/contact or linktr.ee/cvdh

Interview with Carol Van Den Hende:

Q : Orchid Blooming follows your 2020, debut novel, Goodbye Orchid: To love Her, He Had to Leave Her. Can you tell us about the premise and continuation of the story?

A: Thanks for asking, Claire! For both books, I was inspired by people facing challenges. And honestly, who hasn’t faced difficulties in their life? Specifically, the story came to me after seeing a story in the news about a wounded veteran. However, the characters aren’t military people themselves. Rather, they work on military ad campaigns to help veterans.

Here’s the story. In Goodbye, Orchid, generous entrepreneur Phoenix Walker suffers an accident that changes him forever. When he wakes in the hospital, he’s thinking about the woman he loves, half-Asian Orchid Paige. He also remembers that she witnessed the death of her parents as a child, and is sensitive to images of trauma. Now that he’s become the very image of trauma, he has to decide – to love her, will he have to leave her without explaining why?

Orchid Blooming goes back in time to when this couple met. In this prequel, Orchid has worked hard to make a path for herself after being orphaned at the age of twelve. As an adult and successful executive in the beauty industry, she’s motivated to win a work assignment to China, to feel closer to her mother’s ancestry. However, competition is fierce and her best chance is to undertake nonprofit work with Phoenix. Except she must ignore their growing attraction and keep the relationship professional. Then, when they finally begin to admit their emotions, a secret threatens to implode all the trust they’ve built. One beta reader said that the secret “made my jaw drop!”

Q : In your September 2022 release, Orchid Blooming, Orchid Page, the 27-year-old main character, is a beauty industry marketer. What prepared you to write about her background in beauty marketing?

A : I’ve been fortunate to enjoy a long career as a brand marketer and strategist in the fun categories of chocolate, treats and snacks. During these 15+ years, I’ve named and launched new products, worked with amazing agencies on packaging design, been on set for advertising shoots, and so much more. I leaned on some of my favorite parts of these experiences, and also have friends who’ve worked in beauty.

Specifically, Orchid has the opportunity to work with an ad agency founder, and write what’s known as the “brief” for a new ad campaign. (The brief is just industry lingo for a document that lets the creative team know about the relevant target, insights, and benefits of the ad).

Beauty is a fitting industry for Orchid Paige because she comes into the story believing that the perfection of beauty and its curated images might protect her from negative experiences that could remind her of her traumatic past. As with character-driven novels, she’ll find the flaw in her misbelief.

Q : Orchid Blooming is both multicultural romance, and contemporary women’s fiction. Can you tell us how the story fits these genres?

Orchid Blooming has won awards for multicultural fiction and women’s fiction. People are often interested how the series fits these genres (as well as contemporary fiction!) First, the main character Orchid Paige is half-Asian and seeks to travel to China to feel closer to her mother’s memory. Secondly, the story is about her growth as she deals with traumatic events from her past. Ultimately, readers appreciate the hope and optimism in the book’s messages!

Q : Do you anticipate Orchid Blooming appealing to a particular reader demographic?

A: My Goodbye Orchid series appeals to book clubs, men and women, readers who enjoy multicultural characters, disability advocates, and wounded warriors, who inspired Phoenix and Orchid’s story.

Fans explain that they can relate to characters who’ve experienced difficulties in life, or they are readers who appreciate having their empathy deepened.

Q: In your book, you discuss post-traumatic stress disorder (PTSD). What draws you to that subject?

A : Because Goodbye, Orchid was inspired by combat-wounded veterans, my research taught me about the challenges that they can face, including the physical and emotional journey to healing, the effects of PTSD, and sometimes, difficulty transitioning to a civilian career. Each book in this trilogy deals with an aspect of these challenges. My first novel, Goodbye, Orchid, describes Phoenix’s journey after a disabling accident, and was deeply researched with wounded veterans, medical professionals and psychologists.

Experts played a key role in my newest novel, Orchid Blooming, as well. SSGT Aaron Michael Grant read my entire manuscript and shared invaluable input based on his personal experience with PTSD. Clinical Director and trauma specialist Joe Dennis provided important perspective on healing trauma. They’re both thanked in my book acknowledgements, along with scores of others who’ve made this trilogy possible.

Speaking of trilogy, my third book is releasing in 2023. This book, titled Always Orchid, will touch on the difficulty veterans can face when demonstrating that their military skills are transferable to civilian jobs. Early readers have said “This story was captivating from beginning to end!”

Q : The character, Orchid Paige, is interested in connecting with her mother’s Chinese ancestry. What prepared you to write about this subject?

A : Like Orchid, I’m American born and ancestrally Chinese and likewise, I was intrigued how it’d feel to visit my parents’ home country. For more on this topic, please visit Claire Chao’s Remembering Shanghai blog in September, where I’ll be writing about that experience!

Q : . Can you tell us about your background in public speaking?

A : I’m an MBA, global brand marketer and digital strategist for Mars Incorporated, which has given me multiple opportunities to speak publicly.

When I joined the writing community, I was motivated to contribute by translating my experience into actionable knowledge for authors and publishers. For the last decade, I’ve taught foundational workshops on personal brand, visual identity and cover design, marketing strategies and mindset, among other topics at conferences like Writers’ Digest, Rutgers’ Writers Conference, RWA, IBPA and Novelists Inc. I’m proud when attendees provide testimonials like “Carol inspires me and fires me up every time!”

Writers can also find my advice in my Author Marketing Toolkit column at DIYMFA.

I hope readers and writers will find me there as well as on social media: https://linktr.ee/cvdh

Q : You founded Azine Press, which is known for having social and environmental goals into its mission. What inspired you to create Azine Press?

I’m a purpose-driven leader who aims to inspire hope and empathy for people and planet. So when I decided to start a publishing company, it was important that it be registered as a B Corps, or benefits corporation. B Corps “envision a global economy that uses business as a force for good…which is purpose-driven and creates benefit for all stakeholders, not just shareholders.” This is consistent with my mission to share stories that encourage inclusivity and recognize humanity’s interconnectedness, while pushing the boundaries of why and how we do business.

My alma mater recently interviewed me about my strategies for staying agile as an executive and author-publisher. You’ll see the themes of starting with “why” and cultivating optimism play out among my top seven tips: https://alumni.rutgers.edu/stay-connected/alumni-news-and-stories/how-to-reinvent-your-life/

What great questions, Claire, thanks so much for welcoming me here!

ORCHID BLOOMING HONORS
■ 2022 International Book Award Finalist: Women’s Fiction and Multicultural Fiction
■ 2022 Beach Book Festival General Fiction Honorable Mention
■ 2022 New York Book Festival General Fiction Honorable Mention
■ 2022 July International Impact Award Multicultural Fiction
■ 2022 Summer Outstanding Creator Awards Grand Prize Honorable Mention; 2nd Place Women’s Fiction, Multicultural, Romance, and Drama; 3rd Place Literary & Contemporary Fiction; Honorable Mention Best Couple
■ 2022 Hollywood Book Festival Honorable Mention General Fiction

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